Marketing Research for NPD

Need meets Demand and Product meets the Needs – Products and concepts of innovative nature are difficult to be researched, owing to their intangibility. An experienced Researcher can help with this by bridging the gap between the new product development opportunities and the unmet needs of the buyer or the potential users by educating the Target audience and planting the seed for it.Marketing research may be regarded as an experiment that can be unsuccessful if not conducted under the right and suitable conditions. Bottom-up approach of Needs Assessment and Concept Screening is more successful that the top-down approach of trying to fit and create acceptance of a new product or concept into the current market.Concept Development to Product Launch – Market Research can be a part of the Product development at various stages from Egg implantation into the mother’s womb to the final Delivery of the baby.Time is Money – Timely market research with high budgets can sometime prove much productive than a long-term but well-budgeted qualitative market research, because of an early launch and the first mover advantage.Customer is the King – Retaining the existing market share and the users is very important and critical to an organisations health and wellbeing. Research helps in listening to consumer demands, invest in product development, innovation and improvement; and thus, make the customer feel important by being heard; which in turn rewards you with customer loyalty and an increased customer base.Penetrating New Markets – Qualitative Market Research helps find new markets for some old products or helps develop strategies for brand re-positioning or, rejuvenates the product life cycle by helping study the underlying needs of consumers.Elimination of Ideas with no potential Returns – Research can help reduce the risks of potential hefty investments in future at a very nascent stage, by identifying the market and bouncing it off the identified target audience and focus groups. Thus, it can be a very strong reason to choose the right Market research organisation today… to avoid wrong turns and unseen accidents.A Research Analyst is at the core of market research and has to use self-analysis, expertise and judgement; in addition to other qualitative research tools available for planning a successful launch of a New Product. These analysts act as moderators of an idea, rather than be a part of it at every step. They help testify, verify and put your beliefs on the right track.

How the Telecommunication and Wireless Industry Flourishes With Market Research

As an industry that is mainly characterized by the rapidly evolving technology, it is expected to have a strong market research foundation, which every company must have, to enhance their services and provide what the customers need. What many people fail to realize is that behind every successful innovation and development of the telecommunication and wireless industry is a market research resource that supplies it with the exact analysis to create the perfect marketing mix and the statistics reports to determine the relevant figures needed in the whole business aspect.Here’s a list of how telecommunication and wireless industry flourishes with the help of market research analysis.Accomplish market goals with minimum risk of failureIt is a well-known fact that research holds a great influence in every business venture when crafting their goals and objectives. A wise businessman knows that for a company to succeed, research has to be conducted to test the waters and to have a preview of what is in store for the business in the future. Because market research is a great tool to gather accurate reports, it is a necessary activity which every industry should implement to secure a good chance of being successful.Help garner a bigger client baseHaving a solid market research team on the industry’s list of credentials is a bonus to widen its client base. Research shows that most clients often trust a company with reputable and good reputation; market research is a proven tool that could inject these factors into your company.Easier access to valuable and updated data from the marketThe telecommunication and wireless industry is among those industries that need constant updates. This is because technology is rapidly changing, so as people’s preferences and reactions to these changes. A company that has something to do with technology must always be updated with the latest news, reports, and trends. Through market research analysis, the telecommunication and wireless industry will have fresh and the most recent updates from its target market.Take necessary actions immediatelyBecause access to the market’s valuable information is easier, the telecommunication and wireless industry flourishes when it comes to taking the necessary actions immediately. In line with being up-to-date is the challenge to be able to get the needed statistics reports and analysis at the shortest time possible. The telecommunication and wireless industry is expected to deliver fast actions and immediate solutions to be able to provide the best, the freshest, and the most innovative services its clients surely deserved.With all that being said, there is no denying the fact that market research is indeed a necessary and essential tool that helps industries like the telecommunication and wireless industry to perform its best and deliver high-quality services.